Skip to content
Oak Four

Why Investors Often Earn Less Than Their Funds

By Julie Harris, August 2025

Morningstar’s Mind the Gap research reveals a simple truth: investors frequently capture significantly less than the funds themselves deliver.

Globally, individuals typically underperform funds by around 1–1.7% per year due to mistimed entries and exits. Over time, this can erode up to 15% of potential gains.(Financial Times)

UK Context: DIY vs Advised Investors

In the UK, the difference is even more pronounced. A Legg Mason study shows that advised investors earned ~7.5% last year, compared to 5.9% for DIY investors—a gap of roughly 27%.(Funds Europe)

DIY investors also held nearly 47% of savings in cash, while advised counterparts held just 30%, introducing a significant “cash drag.”(Funds Europe)

What Drives the Discrepancy?

  • Market timing error: Many investors buy after prices rise and sell after they fall, entrapping themselves in underperformance.(assets.contentstack.io)

  • High cash holdings: Cash idle in low-yield accounts drags long-term performance.(MoneyWeek)

  • Lack of discipline: Without a structured plan, investors often succumb to short-term noise.

  • Behavioural gaps: Without guidance, investors are more prone to emotional decision-making.

What This Means for UK Investors

  • Advised clients gain a measurable advantage—not by picking better funds, but by acting more wisely and staying invested.

  • Reducing cash holdings and avoiding knee-jerk trades helps close the investor-fund return gap.

  • Behavioural coaching matters—guidance helps keep investors aligned with the plan, even when markets wobble.

Oak Four’s Approach: Bridging the Gap

At Oak Four, we help clients:

  • Stay invested through market cycles, avoiding costly timing errors

  • Manage cash levels efficiently, keeping capital working, not idle

  • Stick to a tailored, long-term strategy, so behaviour supports—not sabotages—your returns

Ready to Close the Gap in Your Portfolio?

If you’d like to assess how your investments stack up—or explore a personalised plan that maximises long-term returns—reach out to us today.

Let’s start a conversation about your future

We offer a no obligation meeting to allow us to better understand you, your concerns and your life goals. Let’s get started on this journey together to get you ready for financial freedom.

Let's Get Started